In the business world, terms like Millennials and Cord Cutters have become increasingly popular as large companies looking to maintain or expand their share of voice in their particular market are all trying to position themselves as the businesses most capable of being able to understand and meet the needs of the young adult demographic.
And since Cord Cutters have become more popular and the NFL has been facing declining ratings, or perhaps just because they’re greedy (for example, the likely fining NFL players for participating in an arm wrestling tournament in a Vegas casino for charity), the league has been searching for online streaming partners to cover the live games on their platforms.
Notably, the first contract went to Twitter for the 2016 season at a cost of a whopping $10 million dollars for non-exclusive rights to the stream.
2017, however, will look a little different as CBS was able to secure 5 games, NBC 5 games, and the NFL Network 8 games, ensuring that it’s more than likely you’ll end up having to try and figure out which station you’re supposed to tune to if you’re wanting to actually watch what was last season’s most boring night in sports.
What’s more surprising, however, is the fact that the NFL repeated their search for another streaming partner, and not only found one that wasn’t Twitter, but one who was willing to pay them five times the amount Twitter paid for games that will already be streaming on broadcast television.
Which is likely where you’d be watching them anyway if you were trying to watch the games on TV. Or, you know, through some sort of pirated site (which we’re not suggesting, but admitting are available) as opposed to paying an extra $99 just to watch games that aren’t very good most of the time anyway.
That being said, could it convince some people on the fence to opt for a Prime membership? Sure, but it’s not necessarily a game changer for Amazon. Of course, it’ll be a nice feature for those who have a Prime membership already, but it’s not like it’s going to be something which will likely get people to rush to sign up.
Especially since Cord Cutters don’t sign up for expensive cable packages primarily because we’re trying to save money as opposed to spending on expensive packages, something a $99 package for ten games would qualify as.
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