For almost 50 years, Jerry West has been the face of the NBA. Not necessarily in the sense that he’s been the commissioner or even the most public league figure, even if he has held multiple front offive positions, but in the sense that his silhouette has been the same silhouette as what’s been seen in the league’s logo during that entire time.
However, he also is wishing that that the same logo which has born his likeness would change due to the fact that, while flattered, he also isn’t looking to call attention to himself.
Of course, since that time there’s been plenty of players who could have taken on the likeness, including Magic Johnson, Larry Bird, Shaquille O’Neal bringing a backboard down with him. Or even the recently retired Kobe Bryant or Tim Duncan.
(Michael Jordan seems unlikely given that his silhouette is already licensed for Nike’s Air Jordan line)
Unfortunately for West, however, this seems increasingly unlikely as if the league were to look for a new marketing personage, they likely would have done that during the time when they were looking to increase in popularity.
But with TV contracts at an all time high, and the NBA not really concerned with TV ratings, there isn’t really a need for the league to rebrand, which means that West will likely stay as the face of the league for at least the foreseeable future.
Main Photo Copyright: charnsitr / 123RF Stock Photo